What is U-Beaut?
This project will help shed light on whether the way in which information is presented will influence a patient’s treatment preference, and to what extent. If we can show that the way information is presented has significant effects on how information is received and processed, this project can potentially challenge current informed consent practises, from which better communication strategies can be derived.
Contact our research team at APC to find out how you can partner with us and get involved with our ground-breaking research.
